Category Archives: Interactive

iPhone App for John Baldessari’s In Still Life

Partnering with Dan Nadel and Vectorpark, we made an iPhone app and website to accompany John Baldessari’s retrospective, Pure Beauty, at LACMA.

CLIENT: ForYourArt and Ovation

CREDITS:
Creative direction: Dan Nadel
iPhone interactivity/programmer: Patrick Smith/Vectorpark
Producer: Karl Ackermann
Designer: Eun-Ha Paek
Web programmer: Ranjit Bhatnagar
Production: Tomomi Sohn
Painting: Banquet Still Life(1667) by Abraham van Beyeren (Holland, 1620-1690)

Sports Illustrated Kids D.E.N.

As part of a massive redesign effort, SIKids.com came to us to create an immersive interactive experience that would encourage a boost in user registrations, promote sticky play and return visits, and drive traffic to the far corners of their site.

Working in partnership with Humanface, we created the Mascot D.E.N. (Dynamic Entertainment Nest) – a highly customizable avatar and interactive playroom, equipped with interactive animation, video, and messaging. We developed a number of interactive branded integrations as a unique add-on to the traditional SIKids.com media buy. We drove participation both in the application and across the site by way of an economy that rewards users for reading articles and playing games on SIKids.com. The economy awards points that can be spent in the application’s shop to collect items for the user’s playroom.

CLIENT: Sports Illustrated Kids/Turner Broadcasting

CREDITS:
Creative: Karl Ackermann, Jon Brzyski
Art, and Animation: Karl Ackermann, Jon Brzyski, Patrick Smith, Luke Boggia, Hal Lee
Flash Progamming: Ranjit Bhatnagar, Patrick Smith, Guy Hundere, Howard Wakefield, Karl Ackermann
Sound Design: Heather Perkins
Voiceover: Jon Brzyski
Backend Programming: WorkinMan, Turner Broadcasting

Bubblicious Gum Website

For Cadbury’s Bubblicious gum brand website, we drew on references from MAD magazine to the Saturday morning commercials of yore to develop this humorous and playful website designed with tweens in mind. In addition to the website, we created and developed 4 gum themed games.

CLIENT: JWTwo NY

CREDITS:
Karl Ackermann: Creative Direction, Copy
Eun-Ha Paek: Art Direction, Design, Illustration, Animation
Jon Brzyski: Design, Copy, Illustration
Takeshi Murata: Illustration, Animation
Sound: Jona Bechtolt, E*rock
Additional Animation, Illustration: Julian Gatto, Arthur Jones, Will Bredbeck
Programming: Patrick Smith, Howard Wakefield, Gabriel Jensen, Louis Santos, Smerc, Chris Robinson, Brad Pauly

Sports Illustrated Kids Online Games

To celebrate the Summer Olympics, we developed the Games of the Keyboard Olympiad for SIKids.com.

5 games in 1, Doodle Games draw inspiration from fast-button classics like Track and Field and demands both keen finger-eye coordination and flat out tapping speed.

Our hero is incepted into a hand-drawn world of his own creation and must compete in dream-tweaked versions of Olympic events in a quest for gold and glory.

We integrated the game with SIKids.com’s high score database, so that registered users have the option to post their scores for posterity.

CLIENT: Sports Illustrated Kids/Turner Broadcasting

CREDITS:
Creative, Art, and Animation: Karl Ackermann, Jon Brzyski
Additional Art: Arthur Jones
Additional Animation: Eric Benedict
Progamming: Howard Wakefeld
Sound Design: Heather Perkins

Nike Women Europe Interactive Microsite

Working closely with Wieden + Kennedy, Amsterdam, we produced this online interactive microsite for Nike Women Europe. Each of the 22 athletes had a video or an illustrated book that opened up fullscreen. We also localized the site for 9 languages.

Wieden + Kennedy, Amsterdam

CREDITS:
Producer: Karl Ackermann
Progamming/Animation: Patrick Smith
Project manager: Eun-Ha Paek
Production assistant: Eric Benedict
Creative, Art, Design: Wieden + Kennedy, Amsterdam

Old Spice Microsite and Ad Banners

We produced Wieden + Kennedy Portland’s Hair Metrics interactive campaign for Old Spice. The create and share app asked users to draw their head and body hair on a model diagram, then analyzed the drawing to assign one of 22 “Hairchetypes”, and offered advice on recommended Old Spice Hair and Body Wash usage.

Ad banners and Microsite

CLIENT: Wieden + Kennedy Portland

CREDITS:
Producer, Animation: Karl Ackermann
Additional animation: Eun-Ha Paek, Jon Bryzski
Progamming: Ranjit Bhatnagar
Creative Direction, Copy, Artwork: Wieden + Kennedy Portland