Aeropostale looked to us to create a fun animated web teaser for their new tween clothing brand, p.s. from aeropostale. Our solution was to create word balloon characters with constantly changing emoticon faces that interact with the logo in a playful way. Brand graphics are revealed within the logo, giving a sneak peek at the fresh style of the new brand.

Client: Aeropostale

Director, Character Designer, Animator: Eun-Ha Paek
Creative Direction, Producer: Karl Ackermann
Sound Designer: Eric Mast
Backend Programming: Brad Pauly